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Guest blog

Mobile wallet offers strategic opportunity

Dave Ratner, President of Enterprise Solutions at MEF Member Syniverse reflects on the holiday season and how mobile wallets can be harnessed by brands to revitalise sales and engage consumers. Holiday shopping may not feel like it’s in full swing until just before Christmas, but research shows only 27 percent…
MEF
January 11, 2017
Guest blogOpinionsVAS

The challenges of digital reach in African markets

Vytautas Paukštys, from MEF Member Eskimi shares insights into the challenges facing companies attempting to bring digital services to African markets. Doing digital media in emerging markets and especially African countries can be a challenge. The processes of clients and agencies in digital marketing are not as clear as in…
Sam Hill
November 8, 2016
Guest blogOpinions

Do ad-blockers signify a new form of consumer dynamics?

Customer identities are the result of the ongoing consolidation of data from various sources, including initial registration information, payment data, search requests, purchase history or help-desk interaction. Consumers use various devices to access required services and they use different accounts in different contexts. Ahead of the Consumer Identity Summit (Paris…
MEF
November 1, 2016
Source - WikipediaGuest blogOpinions

Three powerful ways to disrupt aid payments and disbursements

Peter Christo, from MEF Member and mobile payment specialists Novatti shares insights into how tokenised payments can revitalise charity and aid contributions and disbursement. Radical and Disruptive innovation are resulting in real and painful business disruption, and you don’t need to look far past what your taxi driver thinks of…
Sam Hill
October 11, 2016
Enterprise CommunicationsGuest blog

What’s next for mobile messaging?

Whilst revenue leakage continues to hobble the A2P messaging industry, there are many more opportunities to bring messaging to new sectors. Here Aditya Dhruva, Head of Messaging and Broadband at Mahindra Comviva discusses why taking a multi-layered, multi-channel approach that puts the consumer first, boosts the potential of the A2P…
MEF
October 6, 2016
Guest blogSecurity

Distraction and denial – a lesson for cyber-security

Andrew Bud, CEO of facial recognition startup iProov, draws striking parallels between a paradigm shift presently underway for the biometric cyber security community and an historic tragedy discovered on a trip to Italy. High up in the Italian Dolomites, between the fine Baroque town of of Belluno and the chic…
Sam Hill
September 13, 2016
Guest blogPrivacy

Understanding data protection: becoming a mobile privacy pro

With a broad raft of evolving legal requirements to meet, implementing practical steps for the handling of consumer's personal data can seem a daunting prospect. Here, Emily Hancock, VP of Legal at MEF Member Evernote lays out an invaluable roadmap for how to tackle this business critical issue, and see…
Sam Hill
August 30, 2016
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