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Ad blocker insights – the base, the growth and the reasons why

By | Featured Post, m-commerce, Tech Focus | No Comments

Debate rages about the pros and cons of ad blocking. But it is certainly on the rise. According to a new report, 615 million devices now block ads – and more than half of them are mobile handsets. Here’s a re-cap of the arguments and the numbers…

Panel sessions at Mobile World Congress generally tend toward polite discussion of industry issues. But not all of them. One session in 2016 was so feisty it made headlines around the world.

The speakers represented Google, Nestlé, AOL and Yahoo, and the topic was ad-blockers. A fifth panellist, Roi Carthy, represented Shine, make of one of the world’s best known ad blocking platforms.

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How Virgin Trains keeps its customers calm with mobile messaging

By | Featured Post, Messaging | No Comments

Virgin Trains uses simple text alerts to reduce passenger surge at one of Britain’s busiest stations. Steve Gooder, head of digital technology at Virgin Trains, recently spoke to MEF Minute’s features editor, Tim Green to explain how, for MEF’s Future of Messaging Guide which can be downloaded here for free.

The 7pm London to Glasgow Virgin train is popular to put it mildly. This is an extremely in-demand service at all times, but at 7pm the price drops. Inevitably, demand soars.

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The EU continues to influence global data privacy regulations

By | Featured Post, Guest blog, Regulation | No Comments

Most businesses have a touch point to personal data – whether that be customer data, employee data or data processing. To help businesses navigate the complex landscape of global data regulation laws, analyst house Forrester has created a data privacy heat map that highlights the data protection guidelines and practices for 54 different countries.

Here, Chris Sherman, senior analyst serving the security and risk sectors provides an essential overview of how the regulation landscape is changing and reflecting on the past five years of annual assessments, where three high-level trends emerge.

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Mozilla: Internet health for our connected future

By | Featured Post, Guest blog, Opinion | No Comments

As consumers, we are increasingly surrounded by connected devices that are meant to ‘help’ with every aspect of our lives. This so-called Internet of Things will include 20.8 billion devices by 2020, all collecting and collating data constantly.

Yet if we want consumers to be willing participants it is absolutely vital that they trust the services that businesses are offering them. It follows that the way that data is gathered, stored, brokered and used should be open, transparent and apparent to users so that everyone understands the value-exchange that is on the table.

Here Chris Riley, head of public policy at Mozilla discusses the implications of an IoT future and the principals of a healthy internet.

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World Economic Forum: consumer trust and a $10trn opportunity

By | Analytics, Featured Post, Privacy | No Comments

The World Economic Forum is very optimistic about the potential of digital technologies to supercharge the global economy. But it says trust issues could hold this revolution back. Its new research paper dives into the topic.

In the 20th century the global economy was supercharged by the arrival of choice. Commodities turned into brands. Product differentiation exploded.

In the 21st century, digital technologies will drive the next wave of growth. So says the World Economic Forum. It is, not surprisingly, very optimistic about this potential revolution.

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mobile money

Mobile transactions have moved to the mainstream, and its China that is leading the way

By | Analytics, Featured Post, Mobile Money | No Comments

MEF’s recently published Mobile Money Report supported by Wirecard, asked 6,000 consumers in nine countries about their usage and attitudes towards mobile payments. It paints a detailed picture of how mobile money is taking hold in both growth and established markets. The headline statistic, that

The headline statistic, that two in five shoppers have used their mobile device to pay for items in-store, indicates just how much consumers are becoming habituated to replacing cash with a digital transaction.

Here, Christian Von Hammel-Bonton, EVP of Global Product Strategy at Wirecard discussed the report in more depth. The report can be downloaded here for free.

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Is data an asset or a liability?

By | Featured Post, Opinion, Privacy | No Comments

Drawing on discussions from recent MEF Privacy events in London and Las Vegas, CEO Rimma Perelmuter explores the debate around how companies handle the safeguarding of consumer data and asks, in the context of increasingly stringent regulation relating to such data, if the burden of ownership could outweigh the potential advantages…

When the notion of ‘big data’ first emerged around a decade ago, this question was never really asked. For the first time, companies had the ability to gather metrics about customers on a huge scale, analyse them and use the results to make products and services better.

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5 Minutes with… Syntonic

By | 5 minutes with, Featured Post | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Gary Greenbaum introduces the leader in sponsored data Syntonic.

Syntonic provides consumers a way to access mobile content without worrying about how much data they are consuming. Our application, Freeway by Syntonic, can be downloaded on the Google Play Store and App Store. It’s been deployed in several geographies including the U.S., India, and Indonesia.

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Monumental days in app store gaming lead to record-shattering year

By | Featured Post, Guest blog, Mobile Games | One Comment

2016 was a huge year for mobile games and app stores that saw download and revenue figures hit record breaking numbers. Josh Spoelstra from MEF member Bango takes us through the highlights of landmark year for the apps ecosystem.

It’s no stretch to declare 2016 as the most significant year for the app stores since their launch nearly 10 years ago. Nintendo finally dipped its toes into the ocean of mobile apps, both indirectly through Niantic’s Pokémon Go and through the mobile debut of everyone’s favourite Italian plumber in Super Mario Run, developed by Nintendo themselves

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MEF Connects Indonesia 2017 in pictures

By | Featured Post, MEF Asia | No Comments

MEF recently hosted the third annual MEF Connects Indonesia in Jakarta in association with Indosat/Ooredoo. The event was supported by TIMWE Group and Bango. MEF Asia GM Linda Ruck shares highlights and photos from the night.
With a population fast approaching 260 million, Indonesia is the world’s fourth most populous country and the third-largest smartphone market in the Asia-Pacific region (following China and India). A mobile first nation, Indonesian’s love social media, with Facebook (fourth largest user base in the world), Instagram and Twitter ruling – while mobile money has made great progress, cash is still king.

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