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Mobile industry collaborates to tackle messaging fraud

By | Featured Post, mobile messaging | No Comments

Today MEF is launching its Enterprise Messaging Guide an essential companion to any brand or business that uses, or is considering using mobile messaging as part of its customer outreach, be that for marketing, authentication or notification purposes.

Developed by MEF’s 30+ strong group of participants in its Future of Messaging Programme, including global messaging suppliers, mobile operators, signalling equipment providers and others in the enterprise messaging ecosystem, The Enterprise Messaging Guide can be downloaded here for free.

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18 statistics that explore the growth of mobile money

By | Analytics, Featured Post, Mobile Money | No Comments

MEF’s recently published Mobile Money Report supported by Wirecard, asked 6,000 consumers in nine countries about their usage and attitudes towards mobile payments. It paints a detailed picture of how mobile money is taking hold in both growth and established markets and is available to download here for free.

The study found that 78 per cent of us had made a purchase by mobile in the previous six months, which suggests that all but the most tech-phobic consumers have now embraced the m-commerce habit. That figure is a global average. There are of course differences at the country level. China for example is leading the charge. The study reveals 88% of China’s citizens currently make mobile transactions.

Below we’ve picked out 18 statistics from the report that track the use of mobile money around the world.

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Why the time has come for sponsored mobile data

By | Executive Interview, Featured Post | No Comments

The world’s smartphone users don’t want bits and bytes, says Syntonic CEO Gary Greenbaum. They want music, video and games. He talked to MEF Minute about this changing consumer mindset and Syntonic’s sponsored content models.

We live in an era of exploding demand for streaming video, on-demand music and connected gaming on mobile. But one factor limits the potential of this content market: the cost of data. Consumers are either concerned at the cost or they don’t understand data at all. After all, how many megabytes are there in 10 minutes of YouTube?

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10 things you need to know about the personal-data economy

By | Featured Post, Personal Data Economy | No Comments

Rob Pegorago, tech journalist and moderator from the recent MEF Data Privacy & Security Summit at CES shares 10 things you need to know about the personal data economy, following the discussions of the panel held on the topic at the same event – listen to that discussion in full below.

There’s a traditional way to deal with your privacy online: In return for a free service, we click an “I agree” button that lets companies collect more of our information than we might like, subject to poorly-documented terms that they’re free to change at will. In our more self-aware moments, we may resent that exchange.

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Ad blocker insights – the base, the growth and the reasons why

By | Featured Post, m-commerce, Tech Focus | No Comments

Debate rages about the pros and cons of ad blocking. But it is certainly on the rise. According to a new report, 615 million devices now block ads – and more than half of them are mobile handsets. Here’s a re-cap of the arguments and the numbers…

Panel sessions at Mobile World Congress generally tend toward polite discussion of industry issues. But not all of them. One session in 2016 was so feisty it made headlines around the world.

The speakers represented Google, Nestlé, AOL and Yahoo, and the topic was ad-blockers. A fifth panellist, Roi Carthy, represented Shine, make of one of the world’s best known ad blocking platforms.

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How Virgin Trains keeps its customers calm with mobile messaging

By | Featured Post, Messaging | No Comments

Virgin Trains uses simple text alerts to reduce passenger surge at one of Britain’s busiest stations. Steve Gooder, head of digital technology at Virgin Trains, recently spoke to MEF Minute’s features editor, Tim Green to explain how, for MEF’s Future of Messaging Guide which can be downloaded here for free.

The 7pm London to Glasgow Virgin train is popular to put it mildly. This is an extremely in-demand service at all times, but at 7pm the price drops. Inevitably, demand soars.

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The EU continues to influence global data privacy regulations

By | Featured Post, Guest blog, Regulation | No Comments

Most businesses have a touch point to personal data – whether that be customer data, employee data or data processing. To help businesses navigate the complex landscape of global data regulation laws, analyst house Forrester has created a data privacy heat map that highlights the data protection guidelines and practices for 54 different countries.

Here, Chris Sherman, senior analyst serving the security and risk sectors provides an essential overview of how the regulation landscape is changing and reflecting on the past five years of annual assessments, where three high-level trends emerge.

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Mozilla: Internet health for our connected future

By | Featured Post, Guest blog, Opinion | No Comments

As consumers, we are increasingly surrounded by connected devices that are meant to ‘help’ with every aspect of our lives. This so-called Internet of Things will include 20.8 billion devices by 2020, all collecting and collating data constantly.

Yet if we want consumers to be willing participants it is absolutely vital that they trust the services that businesses are offering them. It follows that the way that data is gathered, stored, brokered and used should be open, transparent and apparent to users so that everyone understands the value-exchange that is on the table.

Here Chris Riley, head of public policy at Mozilla discusses the implications of an IoT future and the principals of a healthy internet.

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World Economic Forum: consumer trust and a $10trn opportunity

By | Analytics, Featured Post, Privacy | No Comments

The World Economic Forum is very optimistic about the potential of digital technologies to supercharge the global economy. But it says trust issues could hold this revolution back. Its new research paper dives into the topic.

In the 20th century the global economy was supercharged by the arrival of choice. Commodities turned into brands. Product differentiation exploded.

In the 21st century, digital technologies will drive the next wave of growth. So says the World Economic Forum. It is, not surprisingly, very optimistic about this potential revolution.

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