In the five years since its launch, MEF’s LatAm chapter has become a leading voice for the mobile content and commerce industry in the region. In 2010, it launched the Unified Code of Conduct for mobile content subscription services and advertising in Brazil which has been endorsed by all four of the major network carriers and the regulator Anatel. 49 members signed up to the code at launch and the code continues to evolve to support the development of the local market including looking at issues of anti-piracy, SMS brokering and consumer trust.

Headquartered in São Paulo its annual event takes place in May, MEF Connects Televiva Movel. In 2015, MEF LATAM has an increasing focusing on helping it’s members connect to the start-up communities in different markets across Latin America and has local initiatives for both Mobile Mobile Money and Consumer Trust.

LatAm Team 

Gabriela Fernandes – MEF LatAm General Manager

Gabriela joined MEF in September 2015 as the General Manager of the LatAm Chapter.
Prior to MEF Gabriela worked at Paymentwall Inc (Silicon Valley Mobile Payments Company) as the LATAM Business Development Manager and previously at Japanese eCommerce giant Rakuten as the Mobile Marketing Manager. Therefore she has great marketing experience in mobile and eCommerce as well as a unique enthusiasm in developing and managing new projects.
Gabriela holds a Master of Science in International Relations from Northeastern University (Boston-USA)

MEF LatAm Board of Directors

Filipe Roup Rosa – MEF LATAM CHAIR

Business Development Director, Boku

As founder, Country Manager and Board advisor of some of the most influential VAS companies in the region, Filipe Roup Rosa has acquired a unique ‘know-how’ insight and ‘know-who’ access into the mobile industry. With over 12 years of experience, working with the largest Carriers, Content Providers and Aggregators, Filipe is currently responsible for developing Boku’s presence in Brazil and also serves as a Special Advisor for MEF.

Filipe began working at MEF LATAM as General Manager. He helped MEF with achieving strong results such as launching MEF LatAM (2009), build a strong Brazil brand equity and base of committed members. As a Board Member and Special Advisor, Filipe continues to champion MEF externally and provides consistent support and guidance to the MEF Executive and leadership.

Leonardo Hilário- MEF LatAm Vice Chair

Advertising Planning and Project Manager, Telefonica

Leonardo has 12 years’ experience in mobile business working with major player in Brazil and LATAM including Integrators, Aggregators, Content Providers, Media Groups, Agencies and as Telefonica supporting advertising operations in Hispanic America.

Telefonica is extremely well positioned to deliver new customer engagement models and innovation. Leonardo will work with MEF’s members to drive the take up of new services in each market, especially in LATAM in 2015.

During his time at Telefónica, Leonardo has launched Advertising Business on 13 Telefonica’s operations, providing platforms, product best practices, sales guidance and market engagement for Messaging, Display, SatPush and now is focused on delivering all of these for SMS Wholesale (Bulk) in the region.


Rafael Pellon – FAS Advogados


Rafael is a lawyer with 15 years of experience in the technology, internet, media and entertainment industries in Brazil and LATAM, having co-founded FAS Attorneys at Law, where he’s a partner.

He worked actively on the creation of the MEF LATAM Chapter in 2010 and serving as Policies & Initiatives Director and later General Manager until 2014, where he helped drive the growth of the Chapter and oversaw the creation of MEF LATAM’s Code of Conduct for Value Added Services.


Yuri Fiaschi – Infobip

Country Manager

Yuri Fiaschi is in charge of Infobip in Brazil. Infobip is a giant in the mobile area, connecting more than 800 operators in more than 190 countries operating in several areas such as VAS, USSD, A2P, Messaging and Micro-Payment.

Yuri has over 17 years’ experience in sales, business development and project management in companies such as IBM and Spring Mobile Solutions.

Yuri holds a degree of business administration and specialization for people management and sales management from Harvard.

Yuri was the decisive agent for the creation of the first m-health service in Brazil with some Carriers.

Warren Platt – Mobile Life

CEO & Founder

Warren is an industry veteran with over 20 + years` experience within the mobile industry with a focus in VAS and Mobile Entertainment for well over a decade.

As a pioneer within the Mobile Entertainment arena he participated in its growth from its early evolution by establishing services with mobile operators in over 20 countries on 5 continents. He has also developed and managed relationships with major media companies and brands and developed one of the world`s largest direct to consumer music and media portals.

A native of the UK residing in USA and having worked across Latin America for 15 years has given him a unique perspective on the market and a strong position to bring global ideas and concepts into the region with the ability to deliver them locally.

That ethos and his passion for Latin America and emerging markets is the foundation behind Mobile Life a leading Latin American Aggregator focused on bringing successful international service providers into the region. Mobile Life is also active in the Middle East and Indian markets.

Ricardo Souza – Movile

Business Director LatAm

Ricardo Souza is Business Director at Movile, where he is responsible for all the operations in Latin America. Movile is the industry leader in the development of mobile content and commerce platforms in Latin America. Applications, Messaging Solutions, MicroPayments and VAS are Movile´s main expertise.

Souza has over 10 years of experience in Mobile Marketing, business intelligence, marketing support, research and development of new businesses, and partnerships settlements.

Before becoming Business Director, Souza collaborated in the VAS marketing as product manager, distributing and monetizing high-end products and doing great deals with big partners around the world. He is passionate about people and his work, focused on delivering results, and is always moved by an innovative mindset.

Brian Mullen – Twilio

VP Global Connectivity

Brian Mobile is Vice President of Global Connectivity at Twilio where he builds partnerships with the global telecommunications networks for voice, messaging, and data.  Prior to Twilio Brian was Vice President of Business Development at Clear Wire and Director of Business Development at Amp’d Mobile.  Like Twilio, both companies were innovators in mobile serving consumers with wireless broadband and alternative cellular service.

At Twilio Brian continues his passion for innovation.  This time his focus is on expanding access to communication services for application developers.  These communication services are exposed to developers through Twilio’s cloud-based API set unlocking access to voice, SMS, IP Messaging, and video for startups, system integrators, and enterprise customers.  Twilio is not your typical communications company.  Our focus on the developer is unique.  The result is economic growth for our telecom partners in core voice and messaging and an expanding ecosystem around IP messaging and video.

Renato Marcondes – Zenvia

Business Development Director

Renato Marcondes brings more than 15 years of specialized experience in communications and business development, for Web, Mobile and interactive media, plus extensive knowledge about the Latin American Mobile Market.

Serving as General Manager of PlayPhone Latin America, from 2007 to 2012, he is the co-founder of MEF LATAM, being the responsible for bringing onboard the players in the telecom business and carriers, in the beginning of MEF in the region.

After Playphone, he worked for Zed Latam, LTM Group and Fbiz. Since the beginning of 2015, he is the Business Director at Zenvia, the biggest carrier billing integrator and SMS broker in Brazil.