14 stats that explore the growth of A2P messaging

By | Messaging, mobile messaging | No Comments

The latest issue of MEF’s eBulletin is out today and turns the spotlight on mobile messaging taking an in-depth look at the issues, news and market drivers shaping the enterprise messaging space including analysis on revenue leakage, global market forecasts, conversational commerce and how being consumer-centric boosts engagement.

Businesses are increasingly turning to enterprise messaging as a key platform for engaging consumers. Impressive open rates for marketing messages are well cited. But beyond this areas such as authentication and notification in sectors like banking and healthcare as well as relationship building for brands and retailers are driving the messaging ecosystem forward.

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Global mobile news round-up – 30th September

By | News Roundup | No Comments

Find out the week’s top mobile stories from around the world. This week… Google’s plan to target the “next billion”, Mastercard says Brits see mobile as future of shopping, Line to invest $45 mil in Snapchat clone and much more.

Google has made no secret of its desire to target emerging markets and get more people using its services. And at its second “Google for India” event in New Delhi today, the internet giant unveiled myriad new products, programs, and updates as it looks to ramp up its efforts to get in front of “the next billion” internet users.

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Why is SnapChat making sunglasses? Here’s your Spectacles crib sheet

By | Featured Post, Tech Focus | No Comments

Will you wear glasses that record videos? SnapChat hopes so. The messaging company (now called Snap) has just unveiled Spectacles. Here’s everything you need to know about them in 10 points.
Snapchat is dead.

Don’t get the wrong impression. It’s in extraordinary good health. It’s just the company name Snapchat that’s dead. This week, the firm re-branded itself as Snap.

The reason for the re-brand was that Snap is no longer a single product company. While it still has its vastly successful SnapChat messaging app, it has now entered the wearables space too.

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Screen Shot 2016-09-15 at 15.52.40

Q&A: Daniel Kaplan – France’s ‘Mr personal data economy’

By | Executive Interview, Featured Post, Personal Data Ecocnomy | No Comments

Daniel Kaplan has worked with Orange, Société Générale, Axa and others on the pioneering personal data sharing project, MesInfos. He told Tim Green about the pilot, the ‘trust paradox’ and why fun, not privacy, will drive the personal data economy…

If you’re going to force a bold new idea into life, you need persuasive people to do it. When it comes to the personal data economy, Daniel Kaplan is one of those people.

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5 more reasons to enter the Meffys 2016

By | Featured Post, Meffys | No Comments

Today we are pleased to announce more details about the 13th annual Meffys awards, including exciting news about this year’s host and an update on the all-important deadline to enter, which has now been extended to give would-be entrants more time to polish their submissions.

Supported by BiP and Mozilla, the Meffys are the global benchmark for measuring commercial success and rewarding innovation across the mobile ecosystem. So lets dive in with 5 new reasons why you should enter the mobile industry’s foremost awards right now…

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MEF member news – September 26

By | Member News Round-up | No Comments

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

VICE has hired DOCOMO Digital to boost its Japanese business and Hiya is doing more to help iPhone users fight spam. Meanwhile Opera strikes a major blow in the digital privacy space with a new desktop browser that offers VPN support. Find out more in this week’s member news round-up…

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Global mobile news round-up: September 23rd

By | News Roundup | No Comments

Find out the week’s top mobile stories from around the world.

This week.. Brussels backtracks on mobile roaming, MTN quits mobile money in SA mobile connectivity is costing businesses billions and much more.

Brussels executed a public U-turn on Wednesday in a desperate attempt to rescue a policy that was once held up as a tangible example of the EU’s benefit to ordinary citizens only to become a source of consumer ire.

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Doing business in Nigeria: a practical guide

By | Featured Post, MEF Africa | No Comments

This week, MEF has released an essential guide to doing business in Nigeria, with detailed information on how to make the most of the opportunities in the vibrant market. Here, Miranda Smith outlines what you can expect to find in the guide, and why Nigeria is one of Africa’s most exciting markets for mobile.
MEF has long been supporting its members in Africa since the creation of MEF Africa in 2012. The region remains a key focus for MEF and we are pleased to now share our first ever Market Guide to Nigeria. This comprehensive guide to doing business in Nigeria provides key insights, practical advice and resources to help companies starting to assess the opportunities available within Sub-Saharan Africa, as well as those currently expanding their operations into the region.

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woman hiker enjoy the view on mountain peak cliff

MEF ‘personal data economy’ series: introducing a revolutionary idea

By | Featured Post, Personal Data Ecocnomy | No Comments

There’s a powerful new idea gaining ground in digital circles. It’s big. It’s affects how we think about online privacy, how we buy from brands, how we interact with government and how we can take control of our identities.

The trouble is, no one knows what to name it. Choose from:

The personal data economy
The internet of me
The API of me
Privacy as currency

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Meffys 2015 winners 12 months on: WeFarm

By | Featured Post, Meffys | No Comments

There are less that 2 weeks to go to enter the 13th annual Meffys. The MEF Minute has been catching up with some of last year’s winners to find out what they’ve been up to in the last 12 months.
This week, we speak to Kenny Ewan, CEO & Founder of WeFarm, a project to connect some 250,000 small-scale farmers with each other and get access to invaluable crowd-sourced knowledge sharing using mobile tech.
What did you win the Meffy for?
WeFarm won the Meffy Innovation Award for Technology.
Why do you think the judges picked your entry?

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