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Location isn’t simply about real-time proximity; it’s also about consumer mindset

By | Guest blog | No Comments

Location based services can provide contextually relevant services to customers – Nada Stirratt, CEO of MEF Member Verve discusses how such services need to move away from simple proximity, and start looking at the bigger picture…

With location-targeted ad spending expected to more than double from $11.3 billion in 2016 to $26.7 billion in 2020, marketers need to diversify the way they use location data. It is time to expand beyond just driving in-the-moment store traffic to recognizing location as an invaluable step in creating a total picture of the consumer’s mindset and purpose.

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MEF member news: August 22

By | Member News Round-up | No Comments

Here are the latest announcements from MEF members across the mobile ecosystem. This week’s posts include Bitbit’s content deal with FC Barcelona, Wirecard’s newest fiscal results, Boku’s carrier billing deal with Bite and more.

Mexico’s mobile VAS specialist Binbit has snapped up exclusive distribution of mobile content for F.C. Barcelona across 40 countries in Latin America, Asia and East Europe.
The three year deal will take the club’s digital IP to its most remote followers; Binbit has partnerships with more than 90 carriers worldwide.

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Meffys 2015 winners 12 months on: Viacom International

By | Meffys | No Comments

Submissions for the 2016 Meffys are opening for entries soon, so we are taking a look at some of last year’s winners to find out what the prestigious industry award meant to them and what they’ve been up to in the 12 months since they celebrated their win.

Here we speak to Viacom International Media Networks and Gérald Biart, Director of Multiplatform Products & Business Development.

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5 minutes with… Turk Telekom International

By | 5 minutes with, Featured Post | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, CSO Stuart Evers introduces Turk Telekom.

Our company’s strap-line is “Bridging Continents” which I believe is a pretty good summary of what we do, both figuratively and literally. As a Turkish company we stand on the geographic and historical link between Europe and Asia and we are the modern-day version of the ancient trade routes that flowed from old Byzantium…. only instead of spices, silk and opals, we carry fibre, data and minutes.

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Orwellian dystopia or evolutionary leap? The challenges of building trust in IoT

By | Featured Post, Opinion, Privacy | No Comments

The Internet of Things (IoT) always provokes strong reactions, especially when the prickly issue of trust rears its head. During MEF’s recent Global Consumer Trust Summit, a panel of industry experts engaged in a lively debate around the importance – and challenge – in building trust around a world of connected devices. MEF CEO Rimma Perelmuter picks out some of the key themes…

The benefits of IoT are well documented. Rapid developments in machine learning mean we can discern patterns and behaviours from the exabytes of data gathered by connected devices in order to add value to a wide range of enterprises, infrastructure and consumers.

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Thoughts on the NIST proposals on 2FA – part 2

By | Featured Post, Messaging | No Comments

In part one of this post, Rob Malcom of Mblox & CLX, explored the recent draft NIST guidelines on digital authentication that suggested the depreciation of SMS based 2-factor authentication (2FA). Here, he sets out his recommendations for businesses, carriers and consumers and his conclusions on the NIST proposals.

NIST outlines two primary concerns, one being very specific to virtual numbers (i.e. numbers not associated with a physical device, such as VOIP or numbers linked to an app), or a physical number that has been configured to be received via an IP service. This includes numbers such as those provided by Skype, or even accessible on iMessage via your desktop.

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MEF member news: August 15

By | Member News Round-up | No Comments

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Three years after trailing the tech for the first time, Barclays UK is to make available voice recognition for all UK customers. The move could hasten the demise of passwords.

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Internet security

Thoughts on the NIST proposals on 2FA

By | Featured Post, Messaging | No Comments

Recent draft NIST guidelines on digital authentication suggested the depreciation of SMS based 2-factor authentication (2FA). Here Rob Malcom of Mblox & CLX, takes a deep dive into what the proposals mean, and how they may cause 72% of Americans to fail to adopt 2FA at all.

I went on vacation a few weeks ago and returned to a world seemingly in panic over the draft NIST Guidelines on Digital Authentication and its deprecation of SMS for use in 2-factor authentication. After reading countless articles I was disappointed at the apparent media frenzy with their circular reasoning and lack of fundamental research required to outline the true risks and implications of this proposal to businesses and consumers.

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Pokémon Go and financial gamification

By | Featured Post, Mobile Games, Mobile Money | No Comments

People can’t stop talking about Pokémon GO! Here MEF Member and mobile payments facilitator Novatti take inspiration from the phenomenon and reflect on the possibilities of gamification of the mobile financial services sector…

If you are yet to hear about or encounter Pokémon GO by now, you must truly be living in a cave somewhere or the technological equivalent of one. But worry not, we are here to shed some light on the subject, hopefully leaving you well informed.

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Weekly mobile news round-up 12th August

By | News Roundup | No Comments

Find out the week’s top mobile stories from around the world.

This week.. a smartphone banking revolution, IoT growing faster than smartphones, Wechat to take over African market, Pokemon Go crosses $200m in a month and much more.

Britain’s biggest banks are will be forced to offer customers a revolution in mobile banking with the same services available on smartphones as can be found in high street branches, competition watchdogs have said today

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