tech4022-2921211400-oWith the Meffys 2014 open for entries, we are taking a look at some of last year’s winners to find out what they’ve been up to since they celebrated their success in the international mobile content & commerce awards.

This week, we catch up with Life Tools App Award winner Tile, who wowed judges with their amazing location tracking technology, with Nick Evans, founder & CEO.

What did Tile win a Meffy for?

Tile won 2013 Meffys for Life Tools App, which celebrates apps that provide tools to enhance and simplify consumers’ lives.

Why do you think the judges picked your entry?

At our core, Tile was created to bring simplicity into your life. We created a ubiquitous tool that helps you never lose anything again. We are extremely proud of the design and the user experience we’re putting forward, which I think is what the judges saw as well and picked Tile as the winner for Life Tools.

“We are a company founded on three core principles – and one of them is simplicity. Everything we did was about making the consumer experience as effortless as possible. It took us a while to get here, but we are excited on where we stand now”

What have you been up to since winning the Meffy?

The biggest update since winning Meffy’s last year is that we have started shipping units out to our supportive backers!

Since the launch of the crowdfunding campaign we’ve had an overwhelming number of orders, more than expected! We wanted to maintain our high standards, functionality and look of the app and so we needed to make some changes to meet the demand throughout the year such as move to a larger manufacturer.

We also improved the set-up process flow and made a lot of little tweaks to streamline the process of finding your stuff.

We are a company founded on three core principles – and one of them is simplicity. Everything we did was about making the consumer experience as effortless as possible. It took us a while to get here, but we are excited on where we stand now.

What are your plans for the year ahead?

Right now we are focused on building the Tile infrastructure and focused on reliability. We are about to build out millions of Tiles onto the system and need to continue to own reliability with our rapidly expanding network. We will soon be adding in the sharing feature and Android support is high on our roadmap. We are also taking into account new features based on the feedback we receive from our backers. We are excited for what the future of Tile can offer!

Apart from your own, which mobile companies are the ones to watch right now?

Coin, Pebble and Tinder.

meffys_entries_open_600There are 16 categories to enter in 2014. Judged by expert panels of international journalists, analysts, academics and VCs, the Meffys provide companies and innovators with an unrivalled opportunity to be considered for the global mobile industry’s top accolades with winners announced at MEF Global Forum 2014 in San Francisco 17th – 19th November. 2014 entries are open now

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